'Filet-O-Fish season'?

Lent, a period of 40 days (not counting Sundays), is a religious observance in the Christian liturgical calendar that begins on Wednesday March 6th of this year. The word lent comes from the Proto-Germanic word for spring (langatīnaz) which itself is a combination of the words langaz (long) +‎ tīnaz (day). So what does this have to do with Pollock you ask? In 1962, Lou Groen, a McDonald's franchise owner in Cincinnati, Ohio noticed he was losing buisness on Fridays as a result of many Catholics abstaining from eating meat on Fridays during this period. In response, the Filet-O-Fish was born.

Now McDonalds slings 25% of their wild-caught Alaska Pollock fish sandwiches during Lent! On social media people have referred to the season as ‘Filet-O-Fish season’ in response to many fast food restaurants offering fish sandwiches as an alternative. Here is a slightly dated article from QSR magazine which outlines various fast food restaurants and their lent menu additions:

Wild-caught Alaska Pollock is available year round. There are a plethora of recipes online to construct your own Filet-O-Fish sandwich. If you want, every season could be Filet-O-Fish season!

Fork & Fin - Trident's food truck showcasing Alaska pollock

In 2017 Trident seafoods launched an engaging experiment to educate people about Alaska pollock. The food truck showcases pollock in a diverse array of dishes. You can find the tried-and-true 'Alaskan Beer Battered fish tacos' to the innovative 'Peanut Butter and Jelly Ultimate Fish Sticks'. 

Alaskan Pollock is the most abundant certified-sustainable seafood species in the world. Plus, it leaves a much lower carbon footprint on our planet than land based proteins, such as cattle and poultry. It is our mission to show the world how delicious this often over-looked, under-appreciated cousin to cod truly is – one serving at a time. 
— Fork & Fin

The truck operates all over Seattle and relocates daily! If you want to try delicious Alaska pollock you can locate the truck at the Fork & Fin website. Also you can take a look at their beautiful food on Instagram.